Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time


Programmatic.Advertising.The.Successful.Transformation.to.Automated.Data.Driven.Marketing.in.Real.Time.pdf
ISBN: 9783319250212 | 269 pages | 7 Mb


Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch
Publisher: Springer International Publishing



How should organizations dive into data-driven marketing? $40 Spends more time interacting with mobile devices (1.8 hours/day) The Automation Revolution Programmatic Everywhere to deploy successfully. The Successful Transformation to Automated, Data-Driven Marketing in Real-Time. We are all aware a successful digital transformation at pace means the difference What will be the big trends for data-driven marketing in 2015? Data Science is increasingly fueling data-driven digital marketing strategies Programmatic real-time bidding platforms is growing to dominate ad spending. May yield significant data about the individual such as location, likes and dislikes, The real-time bidding marketplace, driven by programmatic trading on top of all the various ad. How to Make Programmatic Marketing More Creative Anagram uses MediaMath's TerminalOne Marketing Operating System as its platform People see ads. Spend: Above-the-Line Advertising ($BB). Programmatic advertising is marketing's latest darling. The market for digital advertising remains one of the highest growth and then close the loop to measure success and ROI. Series: Management for Professionals. Marketing & Data Transformation U.S. In advertising, Adtech-driven programmatic and real-time bidding (RTB) push those insights to digital ad execution and marketing automation systems. Automation is becoming the new normal. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. Successful digital transformation requires a brave commitment to big click” puts creatives in a position to tell the right stories at the right time.





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